Programme Introduction
The BA(GCIN) programme offers an interdisciplinary exploration of the intricate relationship between commerce and culture globally. Through pathways in (1) Film & Media, (2) Gaming & Digital Humanities, (3) Visual Arts, Heritage & Museum Studies, and Music & Performing Arts, students develop specialized expertise, grasping the interconnected nature of creative sectors. Industrial experience courses and supervised internships are integrated into the curriculum, providing practical learning opportunities. Students are equipped for diverse roles in cultural domains like film, design, fashion, tourism, and heritage, adept at navigating dynamic challenges within creative industries across various scales.
Students will take introductory courses on the creative industries and advanced courses in pathways of your choice: (1) Film & Media Communications, (2) Gaming & Digital Humanities, (3) Visual Arts, Heritage & Museum Studies, and (4) Music & Performing Arts. The curriculum covers political, economic, policy, and social conditions that shape the creative industries on a global and local level, and also how other regions of the world are connected to Hong Kong and other parts of China within the context of creative industries. Additionally, practical skills will be developed through hands-on experience gained from a wide array of internships.
The BA(GCIN) programme offers unique opportunities: diverse courses on current topics like film, video games, popular music, and social media; hands-on supervised internships where students learn skills directly from professionals; and overseas internships and study trips to Japan, South Korea, and major cities in China and Europe.
Graduates with a BA(GCIN) major are highly sought after across diverse sectors and roles. They are in demand not only in cultural domains like film, design, fashion, tourism, heritage, and online content production, but also excel in marketing, advertising, and customer relations in various fields. A BA(GCIN) degree makes graduates prime candidates for high-quality employment overseas, courtesy of their comprehensive understanding of the conceptual and practical aspects of creative industries. Their critical perspective equips them to adeptly navigate new sociocultural settings. Overseas internships further empower them to broaden their professional networks and enhance their global awareness.
